Cromwell Insurance Group is a family-run insurance brokerage that aims to create Automatic Millionaire clients, by shopping for the best insurance rates available to them in hopes of generating a savings that can be used as their "Latte Factor" to reach their financial goals.

Day-to-day operations are run by:
Producer Liz Johnson, a former journalist with 20 years sales and marketing experience.

Customer Service Representative Pauline Johnson, who has more than 30 years insurance industry experience.

While mentoring is offered by:
Edward S. Johnson, a 40-year insurance veteran, who has headed several surplus lines agencies and now runs Viacomp Inc., a national workmen's compensation program.